Position Purpose

The Director, Cause Marketing (D-CM) will be a direct report to the Senior Director, Cause Marketing and will have primary responsibility for leading and supporting activities associated with corporate cause marketing activities. The D-CM will be an active contributor to the fundraising efforts at Big Brothers Big Sisters of America (BBBSA) and will provide the leadership and expertise required to grow the organization’s capabilities around cause marketing, both at the National and local Big Brothers Big Sisters (BBBSA) Agency level.

BBBSA currently has a diverse and active portfolio of accounts, and this role aims to deepen and develop those partnerships while also continuing to prospect and launch new, innovative alliances. To do so, the D-CM will have four priority work areas: 1) Stewarding existing cause marketing and corporate development partnerships 2) Building out and executing fundraising concepts associated with new cause marketing partnerships 3) Supporting the overall growth goals for annual campaign revenue and 4) Ensuring all components of assigned partnerships are achieved, tracked, and maintained at best-in-class standards.

Location: United States (100% Remote); East Coast based preferred

Travel: Approximately 25 - 30%

Essential Duties and Responsibilities

Collaboratively lead and manage the day-to-day processes related to the strategic development, design, execution, and evaluation of BBBSA’s existing cause marketing/corporate development accounts.
Build pipeline of prospects to generate partnership relationships of $250,000+, with portfolio accountability of $4,000,000+, including new revenue achievement annually of $500,000+.
Research and identify top prospects to support growth goals associated with BBBSA’s cause marketing initiatives (point of sale (POS) omni-channel campaigns). Develop plans for entry, solicitation and securing new business partners.
Identify and assist with POS technology needs and system supports used in corporate partner fundraising and cause marketing strategies.
Engage leaders throughout the BBBS Agency Network in National plans for executing integrated partnership opportunities and to bring fundraising proposals/agreements to scale.
Develop and maintain proposal/presentation resources, as well as a cause-marketing specific resource library used in pitching prospective partners, with the goal of supporting incremental revenue, awareness, and impact at the National level and amongst the BBBSA Network of 230+ local agencies.
Create and maintain corporate sales associate/employee engagement best practice templates and tactics to assist BBBSA corporate partners in the execution of cause marketing campaigns.
Initiate collaborative work with all BBBSA team members, including integrated marketing, public relations, creative, web, communications, celebrities, advertising, etc. to produce comprehensive cause marketing strategies that build awareness and drive consumer engagement for cause partnerships. Look for opportunities for extreme collaboration with other teams to amplify partnerships, brand message and understanding.
In collaboration with Resource Development team members, track the status and deliverables for each partner as it relates to contractual agreements (fund distribution, number of communications, resources provided, etc.). Assist corporate partners with solution development and management of key performance indicators.
Maintain current knowledge of philanthropic brands and ESG (Environmental, Social and Governance) strategies to develop and help deploy partnership proposals that align with corporate giving trends. Ensure activation concepts align with mission-centered engagements, employee engagement, and consumer activation trends.
Attend relevant corporate partner and BBBSA events, conferences, or webinars to discover new initiatives and/or to identify prospects aligned to BBBSA strategic growth plans.
Support the key deliverables of the Corporate Development team including conference sponsorship, year-end giving, key affinity month activations, donor impact and reporting (annual report, society recognition), 3rd party resources, internal systems alignment, and Network activations.
Assist in the design and optimization of the strategic partnerships process and account management cadence across the Network utilizing Salesforce and other internal project management resources (Asana, SharePoint).
Recommend new procedures and tools to improve synergies throughout the BBBSA Network and between National team departments in order to realize the goal of expanded impact through transformative partnerships.

Culture

Demonstrates a commitment to cultural diversity and inclusion that reflects BBBSA’s commitment to JEDI (justice, equity, diversity, and inclusion).
Champions internal and external culture of the organization focusing on being a JEDI-focused youth empowerment and equity organization.
Provides consistent follow-up regarding assigned projects and after meetings.
Exemplifies servant leadership qualities internally and across the Big Brothers Big Sisters (BBBS) network with agency staff and volunteer leaders.
Manages related and other duties as assigned in support of department and business needs.

Education & Related Work Experience

Education Level: Bachelor’s Degree in nonprofit management, business, marketing, communications (or related education) or equivalent relevant experience.

Years of Related Work Experience: A minimum of seven (7) years proven experience in sales, cause marketing, consumer/retail promotions, and project management in a nonprofit, agency, or related environment.

Skills and Knowledge: Demonstrated track record of conceptualizing, strategizing, planning, managing, and initiating industry-leading and award-winning cause marketing campaigns; Demonstrated successful experience in leading, influencing and/or supervising and developing staff, directly or indirectly; Deep knowledge of cause-related fundraising, business development, sales and marketing; Ability to manage complex, highly sensitive matters with high attention to detail; Excellent team working skills; ability to collaborate; Advanced interpersonal skills; Highly organized in approach, with ability to set and manage priorities; Ability to work independently in achieving results consistently on deadline; Excellent verbal and written communication skills; Intermediate knowledge of Microsoft Office, fundraising software, and database systems including Salesforce, Asana and SharePoint; Advanced understanding of retail environments, marketing promotions, shopper marketing and/or consumer engagement programs; Successful 6-figure partnership support and execution experience.

JEDI Commitment

At Big Brothers Big Sisters of America, justice, equity, diversity, and inclusion (JEDI) is an integral part of our values and mission. We recognize, affirm, and celebrate the diverse backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person [regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, gender expression, ideology, income, national origin, race or sexual orientation, marital or veteran status] has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.

Equal Employment Opportunity

BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employee must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.

Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies we will not pay any referral or firm fees in relation to this information.