Who We Are:
For more than a century, Big Brothers Big Sisters has been helping change kids’ perspectives and giving them the opportunity to reach their potential.
Since 1904, Big Brothers Big Sisters has operated under the belief that inherent in every child is incredible potential. As the nation’s largest donor- and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 5 through young adulthood in communities across the country. We develop positive relationships that have a direct and lasting effect on the lives of young people.
Summary of Opportunity:
The Director, Advertising & Media Campaigns is a direct report of the Chief Marketing Officer (CMO) of Big Brothers Big Sisters of America (BBBSA). They will lead, execute, and evaluate compelling, insight driven, integrated and broad scale advertising and media campaigns aimed at successfully growing the BBBS alumni, volunteer and individual donor base to drive audience acquisition, generate donor demand and increase fundraising.
Travel: Approx. 25%
Location: Full-time Remote, U.S.; Major Airport Centric
People Manager: No
Essential Duties and Responsibilities
Advertising & Media Campaigns:
Consumer Insights and Analytics:
Education & Related Work Experience
Education Level: Bachelor’s degree OR equivalent relevant business experience.
Years of Related Work Experience: A minimum of 7 years of relevant marketing experience, preferably advertising and/or national marketing campaign development and execution.
Skills and Knowledge: Highly knowledgeable in managing blended pro bono and paid campaigns, leveraging donated and bartered media to maximize defined paid budgets. Highly knowledgeable in the current media landscape, media planning, determining media mix, assessing media landscape, and keeping up with latest trends. Demonstrated proficiency in creating strategic consumer insights, actionable intelligence rooted in customer to marketing, category management, operations, and senior management. Proven success in managing external partner relationships to secure in-kind media and/or develop marketing barter collaboration. Superior knowledge of a range of online media platforms and offline media such as print, TV and radio. Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage media campaigns.
At Big Brothers Big Sisters of America, justice, equity, diversity, and inclusion (JEDI) is an integral part of our values and mission. We recognize, affirm, and celebrate the diverse backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person [regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, gender expression, ideology, income, national origin, race or sexual orientation, marital or veteran status] has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.
Equal Employment Opportunity
BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.
Americans with Disabilities Act
Employee must be able to perform all essential job functions, with or without reasonable accommodation.
The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.
Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies we will not pay any referral or firm fees in relation to this information.