Big Brothers Big Sisters of America

Who We Are:

For more than a century, Big Brothers Big Sisters has been helping change kids’ perspectives and giving them the opportunity to reach their potential.

Since 1904, Big Brothers Big Sisters has operated under the belief that inherent in every child is incredible potential. As the nation’s largest donor- and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 5 through young adulthood in communities across the country. We develop positive relationships that have a direct and lasting effect on the lives of young people.

Summary of Opportunity:

The Director, Advertising & Media Campaigns is a direct report of the Chief Marketing Officer (CMO) of Big Brothers Big Sisters of America (BBBSA). They will lead, execute, and evaluate compelling, insight driven, integrated and broad scale advertising and media campaigns aimed at successfully growing the BBBS alumni, volunteer and individual donor base to drive audience acquisition, generate donor demand and increase fundraising.

Travel: Approx. 25%

Location: Full-time Remote, U.S.; Major Airport Centric

People Manager:  No

Essential Duties and Responsibilities 

Advertising & Media Campaigns:

  • Strategically manages external paid and pro bono national media campaigns, focusing on establishing consumer relationships and brand awareness.
  • Collaborates with internal and external partners to develop and execute external marketing and multichannel media campaigns
  • Analyzes media and channel metrics, collaboratively refines marketing objectives and distributing advertising content to the most impactful media platforms.
  • Develops, implements, and optimizes initiatives to increase BBBSA’s donor base and fundraising revenue s by growing the organization’s top of funnel traffic. Monitors the performance of online and offline advertising campaigns and reports the results to relevant stakeholders.
  • Builds and maintains relationships with partners, agencies, advertising platforms and media influencers.

Consumer Insights and Analytics:

  • Manages and maintains market research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
  • Guides evaluation and utilization of market data from in-house research and data, market research, and third-party trend forecasts
  • Prepares and manages annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI
  • Analyzes industry data and consumer insights, including identifying trends and analyzing competitors to inform and drive marketing strategies and product/category positioning and effectively secure additional and improved distribution opportunities.
  • Identifies and defines BBBS customer segments and defines persona targets by campaign and tactic.
  • Interfaces extensively with functional leaders to embed consumer insights and brand positioning into areas of innovation and communication.
  • Creates strategic consumer insights and actionable intelligence to marketing, category management, operations, and senior management.

Organizational Leadership

  • Oversees overarching external media and marketing campaign strategy to acquire and engage new volunteers, alumni, and new donors.
  • Consistently optimizes marketing activities to improve return on investment and cost per acquisition and activation
  • Creates executive-level presentations showcasing our strategy, results, and recommendations for both internal and external audiences
  • Supports critical relationships with leadership including members of the BBBSA Board of Directors.
  • Works in partnership with the Integrated Marketing Director, marketing, communications, and resource development departments, to inform development and management of brand and integrated marketing calendar(s) – including story and content roadmap - that drives our business and marketing priorities and helps deepen audience acquisition.
  • Leverages and influences BBBSA’s digital roadmap in partnership with our Director of Digital Experience and IT to help drive initiatives.
  • Launches and operationalizes the national brand campaign in partnership with the Integrated Marketing Director
  • Shares vision, plan, and results across BBBSA National Office departments and federation of local agencies by tracking progress and providing frequent and ongoing updates.
  • Collaborates with marketing and communications agency partners.
  • Liaison for Nationwide Leadership Council Marketing Committee and Marketing advisory councils
  • Presents at regional/national conferences on marketing-focused material as needed
  • Acts as an ambassador for the brand throughout the federation, ensuring the organization maintains brand alignment, collaborating closely with local agency teams.

Technical Assistance

  • Alongside other key stakeholders, reviews marketing and messaging of various collateral materials with key stakeholders in Communications, Resource Development, JEDI, and Child Safety & Youth Protection
  • Identifies systems and processes to better support the federation to expand brand and marketing work and create and foster collaboration with partners.
  • Ensures ongoing close communications amongst the federation and the national office, and develops ways to share information with agencies in digestible, organized, and at a regular cadence
  • Plans and develops community participation processes to ensure representation and input from priority population groups and priority organizations/systems
  • Manages related and other duties as assigned in support of department and business needs

Education & Related Work Experience
Education Level: Bachelor’s degree OR equivalent relevant business experience.

Years of Related Work Experience: A minimum of 7 years of relevant marketing experience, preferably advertising and/or national marketing campaign development and execution.

Skills and Knowledge: Highly knowledgeable in managing blended pro bono and paid campaigns, leveraging donated and bartered media to maximize defined paid budgets. Highly knowledgeable in the current media landscape, media planning, determining media mix, assessing media landscape, and keeping up with latest trends. Demonstrated proficiency in creating strategic consumer insights, actionable intelligence rooted in customer to marketing, category management, operations, and senior management. Proven success in managing external partner relationships to secure in-kind media and/or develop marketing barter collaboration. Superior knowledge of a range of online media platforms and offline media such as print, TV and radio. Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage media campaigns.

JEDI Commitment

At Big Brothers Big Sisters of America, justice, equity, diversity, and inclusion (JEDI) is an integral part of our values and mission. We recognize, affirm, and celebrate the diverse backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person [regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, gender expression, ideology, income, national origin, race or sexual orientation, marital or veteran status] has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.

Equal Employment Opportunity

BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employee must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.

Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies we will not pay any referral or firm fees in relation to this information.

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