Who We Are:

For more than a century, Big Brothers Big Sisters has been helping change kids’ perspectives and giving them the opportunity to reach their potential.

Since 1904, Big Brothers Big Sisters has operated under the belief that inherent in every child is incredible potential. As the nation’s largest donor- and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 5 through young adulthood in communities across the country. We develop positive relationships that have a direct and lasting effect on the lives of young people.

Summary of Opportunity:

The Senior Director, Creative & Content is a member of the Marketing Department at the national office of Big Brothers Big Sisters of America (BBBSA). This role reports directly to the Chief Marketing Officer and is responsible for leading the creative team and developing creative and content strategies along with accompanying collateral across all visual communication channels – including print, video, digital and live event/experiential – to raise awareness of and increase engagement with key audiences of BBBSA’s work and mission. This position also works across the BBBSA federation of 230+ local agencies to design and deliver an enterprise-wide strategic vision and an excellent constituent digital experience. As a leader in the BBBSA Marketing Department, the Senior Director is responsible for developing and executing brand style guides, enhancements and creative constructs that advance our brand, expand our audience, and establish BBBSA as the leading J.E.D.I. (justice, equity, diversity, inclusion) focused youth empowerment organization.

Travel: >20%

Location: Full-time Remote, U.S.

People Manager: This position may be responsible for managing direct reports. 

Essential Duties and Responsibilities

Organizational Leadership

  • Partner across BBBSA departments to develop creative and content resources that advance BBBSA strategic plan priorities, brand strategy, and integrated marketing plans to drive organizational and marketing objectives while deepening brand awareness and relevance
  • Demonstrate an eye for great design/aesthetic and what it takes to achieve it; Champion the creative process and articulate a vision with clarity, rationale, and constructive feedback every step of the way
  • Own the brand; Protect the legacy of our 110+ year-old organization while exploring new territories and brand evolutions to ensure our timeless mission remains urgent, necessary, and relevant to target and mass audience
  • Manage the day-to-day operational and financial affairs of the creative team, including supervision of staff, photography, video production, creative development and coordination of all functions and activities
  • Lead internal stakeholders within the National Office and Federation through the creative process; Present ideas to and engage with cross-department leaders to build strategic narratives for each creative solution
  • Foster a collaborative environment among the marketing department, communications department, resource development department, external partners and consultants to ensure brand consistency, creative innovation, and promote visual communication as a vital part of BBBSA’s commitment to JEDI-focused youth empowerment.

Creative Strategy, Direction & Execution

  • Evaluate and interpret marketing and communication needs of internal teams and stakeholders to identify and articulate problems and solutions
  • Develop and oversee creative and visual branding projects; Ensure BBBSA’s successful brand evolution across mediums, including web, print, digital, multimedia, partnership ideation, thought leadership, events, and experiential projects
  • Conceptualize and present creative strategies, campaigns, tactics, and visual solutions that address challenges identified in a creative brief or request; Create design systems for staff to work within to ensure brand and campaign consistency
  • Develop and execute creative projects and campaigns in line with the BBBSA brand that engage and activate key audiences; Manage the creative development and execution for projects from ideation to pitch to final execution; Translate concepts and ideas in a compelling way for key audiences that drives action
  • Identify opportunities for creative solutions for existing BBBSA initiatives as well as department-led projects; Collaborate with other marketing, communications & resource development leads to plan campaigns, navigate complex problem-solving, and build scopes of work and projects that set our team up for success
  • Oversee development of creative and content toolkits, templates and resources that can be utilized by BBBSA and local BBBS agencies; Oversee Digital Asset Management Platform to ensure seamless delivery and accessibility to BBBS agencies

Manage Teams and Stakeholders

  • Mentor and foster the professional development of the creative team; Manage and mentor our in-house creative and content staff in the advancement of their craft and career goals
  • Identify, engage, and manage External Creative Partners, including but not limited to, agency relationships and contractors
  • Present at regional/national conferences to share knowledge and provide creative and brand experience-training as needed
  • Act as an ambassador for the brand throughout the Federation, ensuring the organization establishes and maintains a consistent brand-centric focus through collaboration and engagement with local agency teams
  • Demonstrate excellence in upholding and evolving the BBBSA brand, and a sense of what is appropriate for the BBBSA brand and JEDI commitment.
  • Demonstrate understanding of BBBSA's mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies.
  • Execute and/or delegate/manage the execution of print, digital and motion creative through layout, design, illustration, photography, editing and production to ensure work is delivered on time while maintaining a high standard of quality
  • Plan, produce, and direct photo/video production and content creation in collaboration with internal team members and external partners. Some travel required
  • Manages related and other duties as assigned in support of department and business needs

People Management

  • Demonstrates a commitment to cultural diversity and inclusion that reflects BBBSA’s commitment to JEDI (justice, equity, diversity, and inclusion).
  • Recruits, trains, retains, and cultivates professional development of direct reports. Creates a dynamic, supportive, and effective team that is impactful across the BBBSA network.
  • Leads and manages resources (people and capital) that retains and cultivates positive, measurable success.
  • Monitors progress against performance targets; implements countermeasures as needed.


  • Demonstrates a commitment to cultural diversity and inclusion that reflects BBBSA’s commitment to JEDI (justice, equity, diversity, and inclusion).
  • Champions internal and external culture of the organization focusing on being a JEDI-focused youth empowerment and equity organization.
  • Provides consistent follow-up regarding assigned projects and after meetings.
  • Manages related and other duties as assigned in support of department and business needs.

Education & Related Work Experience

Education Level: Bachelor’s degree or equivalent relevant business experience.

Years of Related Work Experience: A minimum of 8 years of senior creative leadership experience within an agency, non-profit or for-profit creative environment and 3-5 years of experience managing a creative team required; graphic design/art direction experience with a strong portfolio to demonstrate success

JEDI Commitment

At Big Brothers Big Sisters of America, justice, equity, diversity, and inclusion (JEDI) is an integral part of our values and mission. We recognize, affirm, and celebrate the diverse backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person [regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, gender expression, ideology, income, national origin, race or sexual orientation, marital or veteran status] has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.

Equal Employment Opportunity

BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employee must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.

Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies, we will not pay any referral or firm fees in relation to this information.